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Managing The election Campaigns In India Is Most Complex Due To Diversification Of It’s Nature,Culture,Languages & Believes Of people.Different Languages,ethnicity Hence different perception & Ideology Of Voters.
Managing Population of 1.2 Billion Perceptions is perhaps toughest Task In World.Molding Them In favor Of A particular Political Party Is Unique Experience To Us Hence Naturally We Get Expousers Of All Possibilities Challenges Of any Political Environment. No Other Country Can Provide Such A Grooming Opportunities As We Face On Day To Day Basis.Only This diverse & Toughest Practical ExpouseR Makes Us Very especial For Managing Any Political Campaigns When Question Is To TURN VOTERS IN YOUR FAVOR !
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WHAT IS ELECTION CAMPAIGN ?
Election Campaigns Are Goal Based Set Of Strategic Political Activities or series of acts which are used during elections to influence voters to turn voters in favor of a candidate or party !
WHAT ARE DIFFERENT TYPES OF ELCTION CAMPAIGNS ?
Types Of Election Campaigns May Differ Case To Case & Location To Location.However There May Be Several Types Of Election Campaigns Based On Their Tragets. For Examples Activating Election Campaigns,Retaining Election Campaigns,Mass Perception Change Campaigns,On Other Parameters Election Campaigns May Be Classified as Strategic Election Campaign,Tactical Election Campaign,Operational Election Campaigns,Technical election Campaigns As etc etc…
WHAT ARE DIFFERENT COMPONENTS OF ELECTION CAMPAIGNS ?
Some of Component of Election Campaigns May Be Political Cues & Triggers,Message Or Factor ,Execution Machanism etc.
WHAT ARE PSYCHOLOGICAL MACHANISM OF ELECTION CAMPAIGN TO
INFLUENCE VOTERS ?
When a campaign is activated in any given area,it triggers different factors of political environment which ultimately influence different components & it’s dynamics of political micro enviornement. After along & repeated series of actions perceptual process of voters is affected which removes the past perception of voters & draw new linings of perception of voters.
WHAT ARE ROLE OF ELECTION CAMPAIGNS ?
Election campaign are only important tool which attract voters towards u and after competitions of series of activities ( Phase-wise),it develop a strong bonding between Political Candidate /political party / it’s ideology With Voters.
WHAT TYPE OF ELECTION CAMPAIGN SHOULD I RUN ?
Remember being a politician Even if u talk a person it is also an election campaign which may affect your political career.Selection An election campaign may depends on geography,current political environment,different dynamics & rivals activities.
Always remember that even all candidates / party run campaigns but only one wins reason behind that the winning candidates election campaign was having definitely more influencing capability on voters psychology.
So be cautious while developing election campaigns.And a thorough & micro level study is required of related political environment,it’s different components,forces acting on each-others & it’s machanism for a given set of political norms.
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Emerging New Strategies For Political Campaigning In Indian Politics ! Keep Steps Ahead Of Your Political Rival !
“ध्यान विकर्षण की राजनीती” – बीजेपी का राजनितिक ब्रह्मास्त्र !
Politics Of Attention Diversion- BJP’s Key Tool.
Know More About This & Ways By which This Can Be Managed.
As We have already stated that this is the new era of Political Competition In India where several moderns tools & Techniques will be utilized to influence Voters Psychology.This is what we already declared that election & Political Campaigns required to modify as per changing behavior of voters.However It looks That Except BJP,all other parties are still far behind in this filed i.e. micro management of Political Competition.
If We Analysed The Past Few Months Political Activities of BJP, All are thrilling,Stunt oriented,Stance oriented, and all are deeply related with emotions of voters. Either It was Surgical Strike On Pakistan,Agenda Of Baluchistan,Teen Talak Agenda,Currency Ban,etc etc.One More Important Thing is there that opposition was not capable to manage these Psychological stance & stunt oriented political attacks.All BJP’s rival parties are still practicing the traditional way of politics.Now The Questions Come That ” WHAT IS ATTENTION DIVERSION STRATEGY ?How This Can Be Managed By Opposition ?This Political strategy of Attention Duversion has 6 S factors –
6 S – Strategy
S= SUSPENSE – Maintain Suspense In Public . With This rival party cant decide their future strategy.They Cant Imagine That what is next step & what will be future strategy.
S-SENTIMENT = TARGET SENTIMENT OF MASS ESPECIALLY SENTIMENTS RELATED WITH GRASS ROOT DAILY LIFE ISSUES.By this Large Numbers Of people are diverted to Favor The decision.Imagine if remove this factor public support will be less.Sentiments Are Soul For Political Campaigning.
S=SUDDEN – Act In Sudden Way So Time To Manage It By Opposition Has Min Time.By This reaction time is not provided to opposition so weaken defense by opposition & public openion goes that opposition is wrong.
S= SURPRISE – Chose some such agenda which is innovative & Thrilling to public.This is helpfull to make ur enemy psychologically / morally weak.
S- SHORT TERM – Activities Should run for short term.This is helpful becoz it requires less efforts & By Next Attack a new feeling & sensation can be introduced.
S=SERIAL OR SERIES – Once a short term activity complete it’s cycle – start new activity.This help to weaken established & strong party to uproot it physically,morally and all other possible way so that in future they can’t be a threat.
However This Is Not A New Strategy. The same is Known As Blitzkrieg Strategy & was Used By German Army In world war.
Imp Thing is that All campaign are a part of series & will be continued till 2019 elections .Every new campaign is linked with past campaign & is helpfull to develop strong psycho bonding Political Cues & Triggers with BJP via carefully selected campaign theme.It’s a series of attack on opposition & will not be stopping till next elections 2019.
If Opposition analyse seriousely they will find that BJP has developed their long term strategy and they well ready that at what time & On What Place / Event what campaign they have to launch.These campaign may be related with global,social,political,economical issues which may hit the Top & Bottom Line all 5 Layers of Voters Need.Every campaign will be having great touch of ” Psychological Positioning”.
The Second Important factor that BJP will never allow to create vacuum of Agenda In Public Mind.In A series & In Continuous way they will launch their activities weather elections are there in near future or not so that public will be get engaged only with them. ( Particularly this strategy is Known As Engagement of voters- If U are not able to hold ur voters by their continuous engagement,your rival may get a chance to attract them-This is trick to save your vote bank to be snatched by ur rival.
Time has gone when political parties start their campaigning just few months before of elections.A Contineous & Reguler working is required if u want desired results in elctions.
If We Analyse BJP All Past Campaigns,all the above 6 S factors was available weather it was surgical strike in pakistan,Currency Ban Teen Talak,Common Civil Rule etc etc.Their main traget is Derived By Our AARE Approach…
A- ACTIVATE VOTERS R= RETAIN VOTERS R= RETURN VOTERS E= ENGAGE VOTERS
GOAL OF bjp clear- first activate voters by floating sensetives issue,let Public should stick with bjp,let public return to agendas of bjp,let public get engaged contineousely with bjp & its agendas.
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HOW IT CAN BE MANAGED BY OPPOSITION
The News shows that opposition is totally failed to manage all these political attack by BJP on opposition.However this is new era of politics of India where Advance level micro strategic political campaigns will be run.More Important factor is that all the campaigns are making it’s deep impact on public psychology.
Opposition is still practicing Traditional way of politics,Their management style is still decades away while public has become informed well by different social media etc.Means Today the thinking level of voters / public has improved and their voting decision has been changed.
Political Parties must have to understand these changed dynamics of Political environment and act accordingly & need to overhaul entire strategy as per changed scenario.
Oppositions must have to adopt a systemetic approach by understanding current & future Political strategic moves of BJP and should leave their traditional instant way of strategy.
WHAT MAY BE NEXT MOVE OF BJP
If Carefully analyse BJP Modous Operands following few may be next steps of BJP…
BJP Will chose such points time to time in a series which will be helpfull them to manage state & 2019 elections & road map is already prepeared by BJP think team.
-May Take A decision To Transfer Few Money In Public Bank Account saying that it’s bonous shared by balck money collections or additional 1 month salary to employees.
-Can provide Relaxation to public In Terms of Tax,Bank / Loan interest rates etc etc.
-Can Lower down Prices of few imp things like petrol diesel etc.
-Can provide few additional support to public like free treatment etc.
-Can Start some Other Agenda which May Be Closely Realted with UP Elections etc.
-BJP will try to release the current pain of public due to currency ban .
Point to be noted that 6S will be witnessed in all future steps of BJP.
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उत्तर प्रदेश का चुनाव हर पार्टी के लिए अहम् है ! इस बार भी बीजेपी पूर्ण बहुमत की सरकार बनाना चाहेगी अतः इस बार भी किसी का आशीर्वाद तो चाहिए ही !
हो सकता है की इस बार भी मोदी जी को कोई न भेजे पर राम लला या श्री कृष्णा लला जी मोदी जी को बुला ले !
खरी कुछ बी हो मोदी जी इस बार भी बहुत ही जबरदस्त भावनात्मक तरीको का प्रयोग करेगे क्यों की एहि बीजेपी का ब्रह्मास्त्र है !
अतः विपक्ष को अभी से मोदी के इस ब्रह्मास्त्र की काट ढुढनी सुरु कर देनी चाहिए !
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POLITICS OF “ATTENTION DIVERSION”-
“ध्यान विकर्षण की राजनीती” -बीजेपी का राजनितिक ब्रह्मास्त्र –
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